University of Leeds has created a new type of online course called Academic Skills for the platform FutureLearn; courses designed to help undergraduates gain vital writing and research skills that will help them with their studies.
My task was to design a branding style for this type of course which includes a course thumbnail and billboard. As the courses are designed for a university undergraduate, I decided to go for a trendy appearance that uses black and white image with overlays and a vibrant gradient colour for the background. In addition to all this, the white shapes and outlines add more substance to the overall images. The colours used are defined by the faculty which the course belongs to.