The Digital Education Service required a visual brand for a new set of courses called Academic Skills, which will be hosted on FutureLearn. The concepts would be used as thumbnails and billboard designs on the platform.
These courses are aimed mainly at first year university students to develop necessary academic skills in writing and research to supplement their degree courses.
As the target audience is younger, I developed a bright and colourful style that merged greyscale photography with gradients and geometric shapes for a trendy look. Working with Marketing, the photographs used were suggested based on the contents of the course and have been cut out on Photoshop.