Lunchology is a fictitious brand that offers personalised lunch boxes delivered straight to children’s schools. The brief was to create a brand that will adapt to life in 2026. More than half of school children who are given pack lunches from parents have food which contains high amounts of sugar and salt, such as crisps and fizzy drinks.
To address this, children can have their own choice of healthy food preferences that day which will be sent to the company and ready for the child by lunch. This will also offer a more exotic array of food available to the child and will offer gluten-free, halal, and vegan meals, removing the abysmal ‘meat or vegetarian’ hot meal option which are typically provided by schools.
The branding on the box will include a personalised greeting and avatar, as well as colourful patterns of healthy fruit and veg on the box. Depending on the season or if there is a special event occurring on that day, the outer packaging may change.